Overview of Market Samurai The 4 Golden Rules of Profitable Keyword Research

Overview of Market Samurai

Market Samurai is a set of keyword research tools designed to help Internet marketers quickly identify money making niche markets as well as sets of keyword phrases around which they can achieve high ranking. However, that’s not all it takes to make money in niche marketing. If you select keywords that are not directly related to triggering a “buy response”, then your chances for making money are drastically reduced. Market Samurai is perfect for Internet marketers who don’t want to spend hundreds of hours deliberating over potential niche markets and keywords only to end up with a website that attracts tiny amounts of non-buying traffic. Here’s how it works.

Market Samurai’s set of keyword research tools goes far beyond the capabilities of what Google’s Adwords keyword selector tool offers. In fact, today you may be totally confused with Google’s tool as it is continually changing formats. The latest rendition of the tool is very different from the last version. You may very well leave the Google Adwords tool exasperated by how cumbersome it is to do simple keyword research.

Let’s take a step back and understand why keyword research is the backbone of any successful Internet marketing strategy. Keyword research is the basis for any good SEO campaign. Your success is dependent on how well you did your keyword research. Keyword research is the very first thing you do when planning a new online campaign. It is the point where a staggering 99% of marketers fail.

Why do so many marketers fail in keyword selection? They fail because they choose keyword phrases that have minimal commercial value, or for which they cannot achieve significant ranking and the traffic that goes with that high ranking. Market Samurai’s protocol involves 3 Golden Rules for creating a successful online niche marketing campaign. If you fail at any one of these three areas, your efforts will be for naught.

Golden Rule #1: Select Relevant Keywords for Targeted Traffic

Have you ever generated a list of keywords, but some of them seem odd? For example, the keyword phrase ‘arthritis cats’ is difficult to use in a sentence. In fact, flipping the words in the phrase makes more sense giving ‘cats arthritis.’ This is an example of targeting a keyword phrase that may be irrelevant because it is missing another word or the words are flipped. Use the Keyword Research module to help weed out irrelevant keywords.

Golden Rule #2: Target High Traffic Keywords

If you are going to spend hundreds of hours writing articles, posting to blogs, commenting in forums, creating Digg, Stumble or other social bookmarking efforts, then you need to make it worth your time and effort. You must only target keywords that have significant traffic. Why spend all that time and effort ranking #1 in Google for a keyword that brings you 5 visitors a day? Break this rule, and you’ll waste time and money ranking highly for a keyword that nobody searches for (which, by the way, represents 90% of all keywords.)

Golden Rule #3: Assess Market Competition

Are you a marketer that chooses keyword phrases that have the potential of attracting loads of traffic ready to buy your stuff? Do these keywords also have a lot of competition? Do you even know if you are selecting a keyword phrase that hundreds of thousands of other marketers are targeting too? 90% of keywords are simply too competitive to realistically rank for in a short period of time. This rule states that you must systematically analyze keywords phrases so that your page ranks highly beating out the competition for all that eager-to-buy traffic.

Golden Rule #4: Assess Commerciality

Let’s say you don’t have a problem with traffic. You have pages that rank highly and bring in hundreds of visitors each day. Are these visitors generating product sales? Or are they just looking for information, shopping around for different versions or perks? Unless you built your website to be the Information Booth of the Internet, having non-buying visitors is not making you money. In order to satisfy this Golden Rule you must target keywords that attract buying traffic, NOT just traffic. Break this rule, and you’ll waste time and money ranking #1 in Google for a keyword that attracts only shoppers or researchers, not buyers.

So there you have it, the 4 Golden Rules that you must follow in order to create a profitable online niche marketing plan. Ask yourself how long would it take you to do all that analysis manually? When you use Market Samurai’s keyword research tool, you can have your campaign sorted through and planned in a couple of hours.

Market Samurai SEO Competition Follow This Rule To Blow Away Your Competition

Market Samurai SEO Competition

There are volumes of material written about niche market research. In this report, though, you’ll walk through a quick process that helps you weed out keyword phrases for which you cannot compete. Market Samurai’s SEO Competition module is a key differentiator between the Market Samurai keyword research tool and all other products.

Assessing the competition is perhaps the most important of the four Golden Rules. In fact the number one reason why people fail online is because they break this rule. Just like a boxer preparing for a fight, you need to have some idea what effort you’ll need to put forth to beat the competition. Remember, you are competing for front page ranking in Google. Typically, there are only 10 positions listed on the front page for your keyword phrase. There are many other websites competing for those same slots.

There at two aspects of Assessing the Competition.

1. How much competition is there for that keyword phrase?
2. What are the strengths of your competitors?

You used the Keyword Research filter SEOC to limit you keyword phrases to those with less than 100,000 (or 30,000) competing pages. That gives you some idea of the volume of competition for your word, but how do you evaluate the strength of your competition? This is where the SEO Competition module becomes your best competition spy buddy.

When you run an SEO Competition analysis for your keyword, you’ll be presented with a matrix that represents the level of competition there is for this keyword phrase from other websites currently in the top 10 positions. This is where you determine whether you can get into the first page of Google. You’ll also gain insight as to what you’ll have to do to get to beat your competition. This matrix gives you a neat and concise view of what you’ll compete against for both on page and off page SEO.

Here’s what the Off Page Data columns show you:

DA Domain Age: The age of a domain, according to the first registered date in WHOIS records.
PR PageRank: An indicator of the overall quantity and quality of links to a web-page, as determined by Google’s PageRank algorithm.
BLP Page Backlinks: The total number of links pointing to a web-page from outside of that web-site itself.
BLD Domain Backlinks: The total number of links pointing to an entire domain (whole web-site) from outside of that web-site itself.
BLEG Government / Education Page Backlinks: The total number of links pointing to a web-page from Government (.gov) and Educational (.edu) sources that are external to the web-site itself.
DMZ DMOZ Listing: Whether the site is listed in the Open Directory Project’s Directory.
YAH Yahoo! Listing: Whether the site is listed in the Yahoo! Directory.

Here’s what the On Page Data columns show you:

Title Keyword in Title Tags: Whether the web-page tag contains the keyword.
URL Keyword in URL: Whether the web-page URL contains the keyword.
Desc Keyword in META Description: Whether the keyword appears in the “description” tag.
Head Keyword in Header Tags: Whether the keyword appears in <H1>, <H2>, <H3>etc. tags within the page content itself.

CA Google Cache Age: The number of days since Google last re-indexed the page listed.

The On Page SEO results are flagged with a Y Means Yes’ or N Means No.’ Next, there are the color cues. The more red that appears in the columns means that this area will be much harder to rank highly. Yellow is a warning’ and the more green that is displayed means that you have a good shot at winning the fight for the top 10 positions. If your keyword phrase shows Green for the On Page SEO values, then you need to review the OFF Page values to see how many internal pages you need to create, page and domain backlinks as well as page ranking. Domain age may also need consideration, but don’t drop your keyword if you can compete in ON Page SEO and backlinking.

This is when experienced marketers and SEO gurus get excited because they fully recognize that assessing competition is a weak point in keyword analysis. The SEO Competition module does all the grunt work for you and presents it in a format that is easy to grasp. Now that you’ve got an idea how Market Samurai’s SEO Competition module works, fire up your own keyword analysis and see what shakes out for your own niche keywords.