Overview of Market Samurai The 4 Golden Rules of Profitable Keyword Research

Overview of Market Samurai

Market Samurai is a set of keyword research tools designed to help Internet marketers quickly identify money making niche markets as well as sets of keyword phrases around which they can achieve high ranking. However, that’s not all it takes to make money in niche marketing. If you select keywords that are not directly related to triggering a “buy response”, then your chances for making money are drastically reduced. Market Samurai is perfect for Internet marketers who don’t want to spend hundreds of hours deliberating over potential niche markets and keywords only to end up with a website that attracts tiny amounts of non-buying traffic. Here’s how it works.

Market Samurai’s set of keyword research tools goes far beyond the capabilities of what Google’s Adwords keyword selector tool offers. In fact, today you may be totally confused with Google’s tool as it is continually changing formats. The latest rendition of the tool is very different from the last version. You may very well leave the Google Adwords tool exasperated by how cumbersome it is to do simple keyword research.

Let’s take a step back and understand why keyword research is the backbone of any successful Internet marketing strategy. Keyword research is the basis for any good SEO campaign. Your success is dependent on how well you did your keyword research. Keyword research is the very first thing you do when planning a new online campaign. It is the point where a staggering 99% of marketers fail.

Why do so many marketers fail in keyword selection? They fail because they choose keyword phrases that have minimal commercial value, or for which they cannot achieve significant ranking and the traffic that goes with that high ranking. Market Samurai’s protocol involves 3 Golden Rules for creating a successful online niche marketing campaign. If you fail at any one of these three areas, your efforts will be for naught.

Golden Rule #1: Select Relevant Keywords for Targeted Traffic

Have you ever generated a list of keywords, but some of them seem odd? For example, the keyword phrase ‘arthritis cats’ is difficult to use in a sentence. In fact, flipping the words in the phrase makes more sense giving ‘cats arthritis.’ This is an example of targeting a keyword phrase that may be irrelevant because it is missing another word or the words are flipped. Use the Keyword Research module to help weed out irrelevant keywords.

Golden Rule #2: Target High Traffic Keywords

If you are going to spend hundreds of hours writing articles, posting to blogs, commenting in forums, creating Digg, Stumble or other social bookmarking efforts, then you need to make it worth your time and effort. You must only target keywords that have significant traffic. Why spend all that time and effort ranking #1 in Google for a keyword that brings you 5 visitors a day? Break this rule, and you’ll waste time and money ranking highly for a keyword that nobody searches for (which, by the way, represents 90% of all keywords.)

Golden Rule #3: Assess Market Competition

Are you a marketer that chooses keyword phrases that have the potential of attracting loads of traffic ready to buy your stuff? Do these keywords also have a lot of competition? Do you even know if you are selecting a keyword phrase that hundreds of thousands of other marketers are targeting too? 90% of keywords are simply too competitive to realistically rank for in a short period of time. This rule states that you must systematically analyze keywords phrases so that your page ranks highly beating out the competition for all that eager-to-buy traffic.

Golden Rule #4: Assess Commerciality

Let’s say you don’t have a problem with traffic. You have pages that rank highly and bring in hundreds of visitors each day. Are these visitors generating product sales? Or are they just looking for information, shopping around for different versions or perks? Unless you built your website to be the Information Booth of the Internet, having non-buying visitors is not making you money. In order to satisfy this Golden Rule you must target keywords that attract buying traffic, NOT just traffic. Break this rule, and you’ll waste time and money ranking #1 in Google for a keyword that attracts only shoppers or researchers, not buyers.

So there you have it, the 4 Golden Rules that you must follow in order to create a profitable online niche marketing plan. Ask yourself how long would it take you to do all that analysis manually? When you use Market Samurai’s keyword research tool, you can have your campaign sorted through and planned in a couple of hours.

Market Samurai SEO Competition Follow This Rule To Blow Away Your Competition

Market Samurai SEO Competition

There are volumes of material written about niche market research. In this report, though, you’ll walk through a quick process that helps you weed out keyword phrases for which you cannot compete. Market Samurai’s SEO Competition module is a key differentiator between the Market Samurai keyword research tool and all other products.

Assessing the competition is perhaps the most important of the four Golden Rules. In fact the number one reason why people fail online is because they break this rule. Just like a boxer preparing for a fight, you need to have some idea what effort you’ll need to put forth to beat the competition. Remember, you are competing for front page ranking in Google. Typically, there are only 10 positions listed on the front page for your keyword phrase. There are many other websites competing for those same slots.

There at two aspects of Assessing the Competition.

1. How much competition is there for that keyword phrase?
2. What are the strengths of your competitors?

You used the Keyword Research filter SEOC to limit you keyword phrases to those with less than 100,000 (or 30,000) competing pages. That gives you some idea of the volume of competition for your word, but how do you evaluate the strength of your competition? This is where the SEO Competition module becomes your best competition spy buddy.

When you run an SEO Competition analysis for your keyword, you’ll be presented with a matrix that represents the level of competition there is for this keyword phrase from other websites currently in the top 10 positions. This is where you determine whether you can get into the first page of Google. You’ll also gain insight as to what you’ll have to do to get to beat your competition. This matrix gives you a neat and concise view of what you’ll compete against for both on page and off page SEO.

Here’s what the Off Page Data columns show you:

DA Domain Age: The age of a domain, according to the first registered date in WHOIS records.
PR PageRank: An indicator of the overall quantity and quality of links to a web-page, as determined by Google’s PageRank algorithm.
BLP Page Backlinks: The total number of links pointing to a web-page from outside of that web-site itself.
BLD Domain Backlinks: The total number of links pointing to an entire domain (whole web-site) from outside of that web-site itself.
BLEG Government / Education Page Backlinks: The total number of links pointing to a web-page from Government (.gov) and Educational (.edu) sources that are external to the web-site itself.
DMZ DMOZ Listing: Whether the site is listed in the Open Directory Project’s Directory.
YAH Yahoo! Listing: Whether the site is listed in the Yahoo! Directory.

Here’s what the On Page Data columns show you:

Title Keyword in Title Tags: Whether the web-page tag contains the keyword.
URL Keyword in URL: Whether the web-page URL contains the keyword.
Desc Keyword in META Description: Whether the keyword appears in the “description” tag.
Head Keyword in Header Tags: Whether the keyword appears in <H1>, <H2>, <H3>etc. tags within the page content itself.

CA Google Cache Age: The number of days since Google last re-indexed the page listed.

The On Page SEO results are flagged with a Y Means Yes’ or N Means No.’ Next, there are the color cues. The more red that appears in the columns means that this area will be much harder to rank highly. Yellow is a warning’ and the more green that is displayed means that you have a good shot at winning the fight for the top 10 positions. If your keyword phrase shows Green for the On Page SEO values, then you need to review the OFF Page values to see how many internal pages you need to create, page and domain backlinks as well as page ranking. Domain age may also need consideration, but don’t drop your keyword if you can compete in ON Page SEO and backlinking.

This is when experienced marketers and SEO gurus get excited because they fully recognize that assessing competition is a weak point in keyword analysis. The SEO Competition module does all the grunt work for you and presents it in a format that is easy to grasp. Now that you’ve got an idea how Market Samurai’s SEO Competition module works, fire up your own keyword analysis and see what shakes out for your own niche keywords.

Market Samurai Keyword Research Module How to Avoid Choosing Irrelevant Keywords for Your Campaign

Market Samurai Keyword Research

Niche marketing is touted as being a great way to get started making money online. The problem is that an overwhelming 99% of these websites fail to make any money because they break one or more of the 4 Golden Rules for creating a successful niche campaign. Here’s how you use Market Samurai’s keyword analysis tool to make sure you comply with the first two of the Golden Rules: Only Target Relevant Keywords That Have High Levels of Traffic.

How To Get Ahead of the Competition Using Market Samurai’s Keyword Research Filters?

The first Golden Rule of profitable keyword selection states that you should only target keywords that offer good traffic potential. However, having a thousand keywords isn’t your goal. You want keywords that are relevant and that offer high volumes of traffic. Here’s how to use Market Samurai’s filters to create a great keyword list that meet these objectives.

One of the first things you’ll do is to set up a project for your starter keyword phrase. You also have the option of selecting a language and country besides English. While most of us are only interested in English research, there are products you can market out there that target German, Spanish and French audiences. If you are promoting one of these, then here’s your opportunity to have keyword research focused on a particular language and/or region.

Next you need to create a set of keywords. You can choose to research keywords similar to your starter keyword phrase by selecting the ‘Google Synonym Tool’. If you select ‘Google Search Keywords’ the tool will return long tail keywords. It’s recommended that you reserve that search for a separate collection. Your initial search using the ‘Google Synonym Tool’ parameter can generate literally hundreds of derivative keywords for your list.

Filter Out Low Volumes of Traffic

Now that you have a lot of keywords you need to apply some filtering. How many searches a day sounds good for your campaign: 5, 20, or 100 searches each day? There are experts out there that insist you must pick the keywords with lower volume in order to get a page ranked highly. The thought is that low volume keywords will all have a lot less competition and that you’ll have a good shot at getting a high ranking for that keyword. The concept is once that page is ranked, other pages for high-traffic keywords will follow.

The question you need to ask is, “How much effort do you want to expend for a few visitors each day?” Do you really want to spend your time creating a page with the on-page SEO optimized to the hilt, more hours building backlinks via article marketing, social bookmarking, Hubpages and Squidoo lens in order to get your page ranked highly for 5 visitors each day? You’ll have more chances for generating a sale or adding someone to your list if you get a 100 or more visitors each day.

This is easy to do in the Keyword Research module using the ‘Total Search’ or the ‘SEO Traffic (SEOT)’ filter. The simple definition of SEOT is maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve. Set the SEO Traffic filter to a minimum of 80-100 searches per day. You’ll find this eliminates a lot of keywords that you don’t want to target.

Filter Out Keyword Noise

Have you ever run into odd keyword phrases returned by the Google Adwords search tool? For example, your initial keyword is ‘feline arthritis.’ Google returns a number of keywords including these: ‘arthritis cats’ and ‘cats arthritis.’ The keyword phrase ‘arthritis cats’ is a bit odd and hard to use in a sentence. You can filter out these kinds of oddball returns by using the Phrase-to-Broad(PBR) filter and set it to 15. This will filter out these types of unusual keyword phrases that don’t add value, just noise, to your campaign.

Now you have a great starter list of keyword phrases for your niche campaign. You used the Keyword Research tool filters to assemble a list of keywords that are relevant and have the potential of bringing in lots of visitors to your website, but you aren’t finished. Next you need to evaluate what words offer the most commercial value. That’s Golden Rule #3 and you’ll find out how to use Market Samurai to evaluate commercial value in the next post.

Market Samurai Keyword Commerciality Finding the Most Profitable Keywords for Page One Ranking

Market Samurai Keyword Commerciality

Probably the most thrilling moment in keyword research is finding relevant keyword phrases that offer both good commercial value and high traffic potential. Once you’ve worked through relevancy and traffic analysis, you set more filters to produce a list of keyword phrases with decent commercial value. This addresses Golden Rule #4 where you assess the commercial value of your keyword phrases. Here’s how to use Market Samurai’s Keyword Research module to pick money making keyword phrases.

What is Commerciality?

In Market Samurai terms, commerciality is a measure of the potential profitability of a keyword phrase. The analogy they use is that of the ‘big pipeline’ vs. ‘little pipeline.’ Instead of oil or water flowing through this pipeline, imagine dollar bills shooting down the pipe. A keyword phrase that offers high commerciality is like a wide pipe with lots of dollars flowing through it. You being a clever marketer use the SEO Competition module to tap into that wide pipe. Your campaign now has the potential to generate a large amount of profits. A low commerciality keyword on the other hand is like a narrow pipe that has a just a few dollars floating down it. Sure you’ll make some money by tapping into this small pipe keyword, but you’ll most likely only generate a small amount of profits.

In the past you probably used Google’s Adwords Cost-Per-Click(CPC) to evaluate the value of your keyword. However, if you have a keyword with a CPC of 3.50, but it only draws five searches a day then is CPC really a good measure of the value of that keyword? Probably not.

In the Keyword Research module you select the Adwords Cost-Per-Click (AWCPC) in tandem with Market Samurai’s SEO Value(SEOV) parameter. SEOV is the total value of traffic to a website that is ranked #1 for that keyword phrase in Google. The mathematical formula is SEOV=SEOT x AWCPC. If you wish, you can trim your list more by adding a minimum value to the AWCPC or even to the SEOV filter. Now you can see at a glance the value of each of your keywords.

Can You Compete for These Keywords?

The next phase of analysis is to pick and choose keywords that you can win the Battle of Ranking. Market Samurai’s Golden Rule #3 states that you should only choose keywords that enable you to rank highly. These are words that don’t have a lot of page competition. If you have to compete with hundreds of thousands or even millions of pages, you will spend thousands of dollars or hours creating backlinks. Your domain will have to age too. You want keywords that you can rank relatively quickly and inexpensively.

This is where you filter for SEO Comp (SEOC). SEOC is the total number of web pages globally in the same word order (phrase) that appear in Google’s index. Depending on how competitive the market, Market Samurai recommends putting in 100000 in the SEOC filter. This equates to 100,000 competing pages. If your niche is a less competitive market or if your keyword list is still pretty long, say greater than 50 keywords, try setting the SEOC filter to 30,000.

Now you have a concise list of keyword phrases that are:

* relevant and offer high traffic potential,

* have good commercial value,

* and that you have the potential to the battle for high rankings in Google searches.

If that third point about potentially winning the battle for high ranking bugs you a bit, it should. This is the stage where just about every online marketer ends their analysis. That means they miss a critical step in creating a profitable campaign. Just how tough is your competition? What do you have to do to beat them out of high ranking positions? Now it’s time to turn to Market Samurai’s SEO Competition module.

Buy Market Samurai Read These Tips Before You Buy Market Samurai

Read These Tips Before You Buy Market Samurai

The Market Samurai marketing team had their act together when they decided to allow people to try the toolset for 7 days without requiring a credit card. That’s right, you can go to www.marketsamurai.com right now and sign up to use the entire toolset, not just the keyword research part, but all modules. Here are some tips to make sure that you make a well-educated decision to buy Market Samurai.

The first tip is a money saver. You need to sign up for the trial because once you are enrolled you qualify for a pretty decent reduction in the final cost of the product. If you buy the program without trying it first it costs $147. Once you send off your confirmation message you’ll get an email with the link to download the program plus a $50 savings on your purchase if you buy Market Samurai in the next 5 days. That’s $50 you can spend on building out your new niche site with Private Label Rights (PLR)articles or ghostwritten articles.

The second tip is to understand how Market Samurai works. The programs are designed to use Google’s own keyword research tools and databases. Then, depending on what module you are using, Market Samurai manipulates the data to present it to you in a meaningful manner. Sure it’s nice to have 800 niche related keywords in front of you, but when you use Market Samurai’s additional modules like the SEO Competition, Marketing and Monetization programs you can build out a killer niche website to rank higher and faster for your keyword phrases. Ranking higher means your website has the potential for more clicks for dollars. Practice using all the modules during your trial period.

This leads to the third and perhaps most important tip. The support for Market Samurai is found at www.NobleSamurai.com and consists of a forum, blog, knowledgebase, and support ticket submission. You’ll also find something called a “Dojo.” The Dojo is a Japanese term which literally means “place of the way.” In this case, it’s where you’ll find training articles and videos to enhance your rapid learning experience.

One other note worth discussing is the recent changes made to Google’s Keyword analysis programs. Since Market Samurai leverages Google’s keywords and applications this also means there will be outages when Google makes sudden changes. Go to the support areas, watch the videos and read the forum posts. If you get stuck and can’t find an answer in the training material or on the forum, submit a ticket as well as a thread to the forum. Evaluate what kind of response you get and how helpful it was to you. You don’t want to buy something that has a “vapor support” team and you should be satisfied with Market Samurai’s support before you purchase the toolset.

During October 2010 there was quite a bit of turmoil in the user community when Google changed the face of their keyword analysis tool. In most cases, any related problems and issues were quickly resolved by the Market Samurai team. In other instances, the resolution was dependant on Google’s programmers adjusting their programs before the Market Samurai team could fix theirs.

The good news is that there are new features added to Market Samurai and it loads data a lot faster than it did before. You can review these updates at the blog here:

http://www.noblesamurai.com/blog/market-samurai/new-google-adwords-keywords-tool-faq-2149

As part of your pre-purchase evaluation of the product go sign on to the Warrior Forum at http://www.warriorforum.com and search for threads about Market Samurai. Read what others say and even submit your own question about the product.

Follow this advice and you’ll make a sound decision on whether you should buy Market Samurai. Go right now and download the free trial. You’ve got seven days to test out Market Samurai and decide if it’s for you. Follow these tips and set up your own keyword research projects to discover if that niche is going to be a winner.