Weblog for Asbjorn » Internet Marketing

Silo Builder Plugin On Youtube

Asbjorn — Wed, 30 Jun 2010 12:02:33 +0000

Nofollow or Follow

Asbjorn — Thu, 08 Oct 2009 11:32:15 +0000

Couple of months ago Google changed part of their nofollow strategy.

What they changed was the way they calculated page rank distribution to outgoing links.

However the main goal of nofollow was to let Google know that a link out of a blog was not to be considered as relevant and should not be counted as such.

The ‘potential’ problem with outgoing links to irrelevant sites is that our blog will be regarded as less focused, it would be a case of Theme Bleeding (*1). The theme loosing relevancy.

With Google’s change of the PR allocation many SEO experts suggested to abandon nofollow altogether, however I think this would cause the undesired effect above.

Still, there is be a better way to resolve the problem of Theme Bleeding (*1). And it would also be effective for any other searchengine that obey the rules in the robots.txt file.

The robots.txt file is a set of rules that tells the search engines what they can index of your site and what they can not.

With robots.txt we can instruct the search engines to skip directories, and that is what we can use for our improved nofollow strategy.

Normally when you write a blogpost and enter a link like <a href = ” http: / / somewhere.com “> the searchengine will follow the link.

To prevent this from happening we will change our link to
<a href = ” redirect/redirect.php?redirect=http : / / somewhere.com “>

The content of redirect.php would be

header(“location : $GET['redirect']“);
?>

and the contents of our robot.txt would be

User-agent: *
Disallow: /r/

You have now implemented a nofollow strategy that works for all search engines. An open question is does Google assign outgoing page rank different when you use robots.txt rather than when there are no rules in robots.txt. I have no idea. I guess it must be tested.

One benefit of the process could be that you are now cloaking your links to affiliate sites, though the fact that the destination url is in the redirect url, may be enough to give away the game.

And trouble with the whole process is that we need to remember to put in our link in the redirect form rather than in the normal form.

If you are using WordPress as your blogging platform and have a lot of existing posts, with affiliate links, then this process can become very boring.

And since I have a few of these blogs, I wrote a wordpress plugin to do the process automatically.

My requirements to the plugin are:

* Automatically change all external links in the blog to redirected ones
* Cloak the links in the process, so the redirection destination is not shown.
* Make it possible to exclude selected links (to pass outgoing PR to sites of choice)
* Reorganize the internal linking in the blog so all postings in one category are linked together. Increase Theme Density (*1)
* send an email with weekly and monthly click through stats in CSV format, so it can be imported into excell.

I have installed version 1 of my plugin on several of my blogs and will test over the next period how the ranking is improved in the search engines.

Does this have your interest?

I plan to package the plugin up and sell it eventually.

However, to do this I will need time to test it on different blogs, with different themes and layouts.

Unfortunately that takes time but I shall let you know when it is ready.

If you want to know when the plugin will be up for sale enter your name and email below, and I shall let you know.

You can read more about Theme Bleeding here.

*1) http://www.seo2020.com/lsi/avoid-theme-bleeding.html

Changing Existing WordPress Blogs Into Silo Structures

Asbjorn — Fri, 06 Mar 2009 09:57:09 +0000

The advantage of a blog is surely that it is easy to add content.

You can optimise the blog a bit, using categories and titles in the url, but the linking inside a standard wordpress blog is, to say the least, a bit chaotic.

The best way would be is postings were linked together on the categories (topics) rather than on the date of publication.

To achieve this I wrote a wordpress silo plugin that will reorganise the linking between the posts dynamically. This means when I add a new post like the present it will automatically be inserted in the row of links for the categories.

So now it is only to see how the search engines will react to this.

What Can We Learn From The Infomillionaire Launch

Asbjorn — Thu, 18 Dec 2008 20:50:03 +0000

Frank and Trey launched the Infomillionaire course Thursday 18th

They started out with a dry run in the morning (here in Switzerland) and had some errors with the order cart. Mainly international orders were causing problems so they had a few hours to get that fixed.

But it was really Jason Moffatt that kept the news flowing on his TV show

Screen Shot www.profitmoffatt.tv

And when Franks servers overheated, it was Jason that could keep customers informed and after the infomillionaire had been on sale for 30 minutes, Jason had sold over 100 products with 8 upsells.

Part of the show was Jason playing lil jon – dave chapelle (Yeah!) when he made a sale.

Then Jason started teaching marketing, giving critique on Corey’s magic trick website. Really good.

Jason really knows his stuff and he is looking well after his affiliate sales, I mean the hour or two that Jason have invested this afternoon is probably going to pay his rent for all next year. (114 sales with 11 upsells right now)

Latest report on #allisonbday

Asbjorn — Mon, 01 Dec 2008 14:16:50 +0000

The tweets just kept coming. The whole story is found on search.twitter.com, look for #allisonbday

Here are links from two other tweet from LisaHartwell

This isn’t the final surprise – just a little extra for you to enjoy: http://wwork.com/music/hb_allison.mp3 #allisonbday

Darn, wish could type properly – should have been #allisonbday – anyway not sure she’s ready for next surprise after http://snurl.com/6zjqi

Well, nothing like birthday surprises …

SWBN: Doh! @AllisonR Hope you’ve enjoyed your birthday surprises. Here’s one more – and this ones for keeps http://twurl.nl/dgbfr2

And then ….

Allison gets the last word.

Happy Birthday Allison!!!!!!

Barb Strikes On Allisons Birthday #allisonbday

Asbjorn — Mon, 01 Dec 2008 07:04:28 +0000

Just in from Karen Kramer

Do we have contact with the evil twin?

“@harmonicbarbie: No Girl Geek’s birthday celebration should go by without a truly “dream-worthy” IM Guru http://is.gd/9FXI #allisonbday”

Oh, yeah, and a new clue … where will it take us ?

The Internet Never Sleeps (But I Did)

Asbjorn — Mon, 01 Dec 2008 06:58:03 +0000

Well, some hours ago I did have a look at Lisa Hartwell’s blog. I mean, the clue …

But I did not find anything and then went to bed!

A short night later and the Google reader is full of #allisonbday and the next link was there as well:

retweet: @Susan_Smith @AllisonR Happy Birthday. Keep following the clues: http://audiblemarketing.net/allisonreynolds/ #allisonbday

And the next clue points to Canada, wonder who that could be

But wait there is more …

Another clue from Shannon Cole

Birthday Wishes from Newfoundland to the only girl I know with a bald pussy…. cat.. that is… #allisonbday http://is.gd/9EDK

From Vegas …

And it is spreading, here is a tweet from Ed Dale

“I hope #allisonbday watchers read my last email carefully…”

Always read the PPS!

Oh and here is the link from Susan_Smith

@allisonr Happy, happy, happy birthday #allisonbday from the Mushroom Capital of the World (Kennett Square, PA)…really! http://is.gd/9EXz

And a tweet from Sheryl Loch sends ut to UK. (Watch it, it is hot)

@allisonr Keep your tongue in your mouth & your jaw off the floor! Happy Treasure Hunting! Muuhwaaa #allisonbday

Vince and Nathan what more can a woman wish for on her birthday

And now we present … the one and only Ed_Dale ( Totally Plugged )

http://media.thirtydaychallenge.com/arbirthday.m4a #allisonbday (and if your asking they do have photos)

To be contined …

Updates on the Treasure Hunt

Asbjorn — Sun, 30 Nov 2008 20:58:16 +0000

To follow along I set up a twitter search for the tag used in the first post ( go to search.twitter.com and search for the tag: #allisonbday )

Here is first twitter post

@AllisonR Happy Birthday! Have a great day! We have a surprise for you…visit http://swbn-likes.com/allisonreynolds/ #allisonbday

And the site http://swbn-likes.com/allisonreynolds/

Scary picture of Frank and a clue …

Now I didnt know that KarenKramer was from Alabama, but I saw a tweet from Karen

@johnreese Scare those flu germs with “revealing” pic of Frank Kern on this page. Protect your eyes as you scroll down http://is.gd/9CQB

Frank Kern picture? Oh, yes and Karen has a blog

And what do we find there…

“Your next Clue….

A woman’s work is never done Or so the saying goes. It’s women who mean business This lady really knows”

Well for now I am stuck, though there were some tags on that blog, maybe technorati …

Asbjorn

A Twitter Treasure Hunt and Happy Birthday to Allison Reynolds

Asbjorn — Sun, 30 Nov 2008 20:33:50 +0000

Really some people have too much time on their hands.

Today (well in Australia at least) it is Allison Reynolds from Secret Women’s Business Network who have birthday and what happend, well check out this link http://twurl.nl/e1aona which was posted on twitter, together with a tag #allisonbday

I hope Allison will work it out, there is little doubt who is behind it all and there is probably a lesson to be learned about marketing in this as well.

Asbjorn

Testing Market Samurai 0.50

Asbjorn — Wed, 30 Jul 2008 10:14:21 +0000

Over the last 6 months I have had the privilege to work as intern on the Immediate Edge.

A very interesting experience. As with all projects there are positive parts and negative parts.

Right now it is however in the middle of the positive parts. Testing of the newest Market Samurai.

Just for this tool alone I would become a paid subscriber of the Immediate Edge.


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