Market Samurai Keyword Commerciality Finding the Most Profitable Keywords for Page One Ranking

Market Samurai Keyword Commerciality

Probably the most thrilling moment in keyword research is finding relevant keyword phrases that offer both good commercial value and high traffic potential. Once you’ve worked through relevancy and traffic analysis, you set more filters to produce a list of keyword phrases with decent commercial value. This addresses Golden Rule #4 where you assess the commercial value of your keyword phrases. Here’s how to use Market Samurai’s Keyword Research module to pick money making keyword phrases.

What is Commerciality?

In Market Samurai terms, commerciality is a measure of the potential profitability of a keyword phrase. The analogy they use is that of the ‘big pipeline’ vs. ‘little pipeline.’ Instead of oil or water flowing through this pipeline, imagine dollar bills shooting down the pipe. A keyword phrase that offers high commerciality is like a wide pipe with lots of dollars flowing through it. You being a clever marketer use the SEO Competition module to tap into that wide pipe. Your campaign now has the potential to generate a large amount of profits. A low commerciality keyword on the other hand is like a narrow pipe that has a just a few dollars floating down it. Sure you’ll make some money by tapping into this small pipe keyword, but you’ll most likely only generate a small amount of profits.

In the past you probably used Google’s Adwords Cost-Per-Click(CPC) to evaluate the value of your keyword. However, if you have a keyword with a CPC of 3.50, but it only draws five searches a day then is CPC really a good measure of the value of that keyword? Probably not.

In the Keyword Research module you select the Adwords Cost-Per-Click (AWCPC) in tandem with Market Samurai’s SEO Value(SEOV) parameter. SEOV is the total value of traffic to a website that is ranked #1 for that keyword phrase in Google. The mathematical formula is SEOV=SEOT x AWCPC. If you wish, you can trim your list more by adding a minimum value to the AWCPC or even to the SEOV filter. Now you can see at a glance the value of each of your keywords.

Can You Compete for These Keywords?

The next phase of analysis is to pick and choose keywords that you can win the Battle of Ranking. Market Samurai’s Golden Rule #3 states that you should only choose keywords that enable you to rank highly. These are words that don’t have a lot of page competition. If you have to compete with hundreds of thousands or even millions of pages, you will spend thousands of dollars or hours creating backlinks. Your domain will have to age too. You want keywords that you can rank relatively quickly and inexpensively.

This is where you filter for SEO Comp (SEOC). SEOC is the total number of web pages globally in the same word order (phrase) that appear in Google’s index. Depending on how competitive the market, Market Samurai recommends putting in 100000 in the SEOC filter. This equates to 100,000 competing pages. If your niche is a less competitive market or if your keyword list is still pretty long, say greater than 50 keywords, try setting the SEOC filter to 30,000.

Now you have a concise list of keyword phrases that are:

* relevant and offer high traffic potential,

* have good commercial value,

* and that you have the potential to the battle for high rankings in Google searches.

If that third point about potentially winning the battle for high ranking bugs you a bit, it should. This is the stage where just about every online marketer ends their analysis. That means they miss a critical step in creating a profitable campaign. Just how tough is your competition? What do you have to do to beat them out of high ranking positions? Now it’s time to turn to Market Samurai’s SEO Competition module.

Buy Market Samurai Read These Tips Before You Buy Market Samurai

Read These Tips Before You Buy Market Samurai

The Market Samurai marketing team had their act together when they decided to allow people to try the toolset for 7 days without requiring a credit card. That’s right, you can go to www.marketsamurai.com right now and sign up to use the entire toolset, not just the keyword research part, but all modules. Here are some tips to make sure that you make a well-educated decision to buy Market Samurai.

The first tip is a money saver. You need to sign up for the trial because once you are enrolled you qualify for a pretty decent reduction in the final cost of the product. If you buy the program without trying it first it costs $147. Once you send off your confirmation message you’ll get an email with the link to download the program plus a $50 savings on your purchase if you buy Market Samurai in the next 5 days. That’s $50 you can spend on building out your new niche site with Private Label Rights (PLR)articles or ghostwritten articles.

The second tip is to understand how Market Samurai works. The programs are designed to use Google’s own keyword research tools and databases. Then, depending on what module you are using, Market Samurai manipulates the data to present it to you in a meaningful manner. Sure it’s nice to have 800 niche related keywords in front of you, but when you use Market Samurai’s additional modules like the SEO Competition, Marketing and Monetization programs you can build out a killer niche website to rank higher and faster for your keyword phrases. Ranking higher means your website has the potential for more clicks for dollars. Practice using all the modules during your trial period.

This leads to the third and perhaps most important tip. The support for Market Samurai is found at www.NobleSamurai.com and consists of a forum, blog, knowledgebase, and support ticket submission. You’ll also find something called a “Dojo.” The Dojo is a Japanese term which literally means “place of the way.” In this case, it’s where you’ll find training articles and videos to enhance your rapid learning experience.

One other note worth discussing is the recent changes made to Google’s Keyword analysis programs. Since Market Samurai leverages Google’s keywords and applications this also means there will be outages when Google makes sudden changes. Go to the support areas, watch the videos and read the forum posts. If you get stuck and can’t find an answer in the training material or on the forum, submit a ticket as well as a thread to the forum. Evaluate what kind of response you get and how helpful it was to you. You don’t want to buy something that has a “vapor support” team and you should be satisfied with Market Samurai’s support before you purchase the toolset.

During October 2010 there was quite a bit of turmoil in the user community when Google changed the face of their keyword analysis tool. In most cases, any related problems and issues were quickly resolved by the Market Samurai team. In other instances, the resolution was dependant on Google’s programmers adjusting their programs before the Market Samurai team could fix theirs.

The good news is that there are new features added to Market Samurai and it loads data a lot faster than it did before. You can review these updates at the blog here:

http://www.noblesamurai.com/blog/market-samurai/new-google-adwords-keywords-tool-faq-2149

As part of your pre-purchase evaluation of the product go sign on to the Warrior Forum at http://www.warriorforum.com and search for threads about Market Samurai. Read what others say and even submit your own question about the product.

Follow this advice and you’ll make a sound decision on whether you should buy Market Samurai. Go right now and download the free trial. You’ve got seven days to test out Market Samurai and decide if it’s for you. Follow these tips and set up your own keyword research projects to discover if that niche is going to be a winner.

Nofollow or Follow

Couple of months ago Google changed part of their nofollow strategy.

What they changed was the way they calculated page rank distribution to outgoing links.

However the main goal of nofollow was to let Google know that a link out of a blog was not to be considered as relevant and should not be counted as such.

The ‘potential’ problem with outgoing links to irrelevant sites is that our blog will be regarded as less focused, it would be a case of Theme Bleeding (*1). The theme loosing relevancy.

With Google’s change of the PR allocation many SEO experts suggested to abandon nofollow altogether, however I think this would cause the undesired effect above.

Still, there is be a better way to resolve the problem of Theme Bleeding (*1). And it would also be effective for any other searchengine that obey the rules in the robots.txt file.

The robots.txt file is a set of rules that tells the search engines what they can index of your site and what they can not.

With robots.txt we can instruct the search engines to skip directories, and that is what we can use for our improved nofollow strategy.

Normally when you write a blogpost and enter a link like <a href = ” http: / / somewhere.com “> the searchengine will follow the link.

To prevent this from happening we will change our link to
<a href = ” redirect/redirect.php?redirect=http : / / somewhere.com “>

The content of redirect.php would be

<?php
header(“location : $GET[‘redirect’]”);
?>

and the contents of our robot.txt would be

User-agent: *
Disallow: /r/

You have now implemented a nofollow strategy that works for all search engines. An open question is does Google assign outgoing page rank different when you use robots.txt rather than when there are no rules in robots.txt. I have no idea. I guess it must be tested.

One benefit of the process could be that you are now cloaking your links to affiliate sites, though the fact that the destination url is in the redirect url, may be enough to give away the game.

And trouble with the whole process is that we need to remember to put in our link in the redirect form rather than in the normal form.

If you are using WordPress as your blogging platform and have a lot of existing posts, with affiliate links, then this process can become very boring.

And since I have a few of these blogs, I wrote a wordpress plugin to do the process automatically.

My requirements to the plugin are:

* Automatically change all external links in the blog to redirected ones
* Cloak the links in the process, so the redirection destination is not shown.
* Make it possible to exclude selected links (to pass outgoing PR to sites of choice)
* Reorganize the internal linking in the blog so all postings in one category are linked together. Increase Theme Density (*1)
* send an email with weekly and monthly click through stats in CSV format, so it can be imported into excell.

I have installed version 1 of my plugin on several of my blogs and will test over the next period how the ranking is improved in the search engines.

Does this have your interest?

I plan to package the plugin up and sell it eventually.

However, to do this I will need time to test it on different blogs, with different themes and layouts.

Unfortunately that takes time 🙁 but I shall let you know when it is ready.

[[OPTINFORM]]

You can read more about Theme Bleeding here.

*1) http://www.seo2020.com/lsi/avoid-theme-bleeding.html

Changing Existing WordPress Blogs Into Silo Structures

The advantage of a blog is surely that it is easy to add content.

You can optimise the blog a bit, using categories and titles in the url, but the linking inside a standard wordpress blog is, to say the least, a bit chaotic.

The best way would be is postings were linked together on the categories (topics) rather than on the date of publication.

To achieve this I wrote a wordpress silo plugin that will reorganise the linking between the posts dynamically. This means when I add a new post like the present it will automatically be inserted in the row of links for the categories.

silo structure of blog

So now it is only to see how the search engines will react to this.