Market Samurai Keyword Research Module How to Avoid Choosing Irrelevant Keywords for Your Campaign

Market Samurai Keyword Research

Niche marketing is touted as being a great way to get started making money online. The problem is that an overwhelming 99% of these websites fail to make any money because they break one or more of the 4 Golden Rules for creating a successful niche campaign. Here’s how you use Market Samurai’s keyword analysis tool to make sure you comply with the first two of the Golden Rules: Only Target Relevant Keywords That Have High Levels of Traffic.

How To Get Ahead of the Competition Using Market Samurai’s Keyword Research Filters?

The first Golden Rule of profitable keyword selection states that you should only target keywords that offer good traffic potential. However, having a thousand keywords isn’t your goal. You want keywords that are relevant and that offer high volumes of traffic. Here’s how to use Market Samurai’s filters to create a great keyword list that meet these objectives.

One of the first things you’ll do is to set up a project for your starter keyword phrase. You also have the option of selecting a language and country besides English. While most of us are only interested in English research, there are products you can market out there that target German, Spanish and French audiences. If you are promoting one of these, then here’s your opportunity to have keyword research focused on a particular language and/or region.

Next you need to create a set of keywords. You can choose to research keywords similar to your starter keyword phrase by selecting the ‘Google Synonym Tool’. If you select ‘Google Search Keywords’ the tool will return long tail keywords. It’s recommended that you reserve that search for a separate collection. Your initial search using the ‘Google Synonym Tool’ parameter can generate literally hundreds of derivative keywords for your list.

Filter Out Low Volumes of Traffic

Now that you have a lot of keywords you need to apply some filtering. How many searches a day sounds good for your campaign: 5, 20, or 100 searches each day? There are experts out there that insist you must pick the keywords with lower volume in order to get a page ranked highly. The thought is that low volume keywords will all have a lot less competition and that you’ll have a good shot at getting a high ranking for that keyword. The concept is once that page is ranked, other pages for high-traffic keywords will follow.

The question you need to ask is, “How much effort do you want to expend for a few visitors each day?” Do you really want to spend your time creating a page with the on-page SEO optimized to the hilt, more hours building backlinks via article marketing, social bookmarking, Hubpages and Squidoo lens in order to get your page ranked highly for 5 visitors each day? You’ll have more chances for generating a sale or adding someone to your list if you get a 100 or more visitors each day.

This is easy to do in the Keyword Research module using the ‘Total Search’ or the ‘SEO Traffic (SEOT)’ filter. The simple definition of SEOT is maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve. Set the SEO Traffic filter to a minimum of 80-100 searches per day. You’ll find this eliminates a lot of keywords that you don’t want to target.

Filter Out Keyword Noise

Have you ever run into odd keyword phrases returned by the Google Adwords search tool? For example, your initial keyword is ‘feline arthritis.’ Google returns a number of keywords including these: ‘arthritis cats’ and ‘cats arthritis.’ The keyword phrase ‘arthritis cats’ is a bit odd and hard to use in a sentence. You can filter out these kinds of oddball returns by using the Phrase-to-Broad(PBR) filter and set it to 15. This will filter out these types of unusual keyword phrases that don’t add value, just noise, to your campaign.

Now you have a great starter list of keyword phrases for your niche campaign. You used the Keyword Research tool filters to assemble a list of keywords that are relevant and have the potential of bringing in lots of visitors to your website, but you aren’t finished. Next you need to evaluate what words offer the most commercial value. That’s Golden Rule #3 and you’ll find out how to use Market Samurai to evaluate commercial value in the next post.

Market Samurai Keyword Commerciality Finding the Most Profitable Keywords for Page One Ranking

Market Samurai Keyword Commerciality

Probably the most thrilling moment in keyword research is finding relevant keyword phrases that offer both good commercial value and high traffic potential. Once you’ve worked through relevancy and traffic analysis, you set more filters to produce a list of keyword phrases with decent commercial value. This addresses Golden Rule #4 where you assess the commercial value of your keyword phrases. Here’s how to use Market Samurai’s Keyword Research module to pick money making keyword phrases.

What is Commerciality?

In Market Samurai terms, commerciality is a measure of the potential profitability of a keyword phrase. The analogy they use is that of the ‘big pipeline’ vs. ‘little pipeline.’ Instead of oil or water flowing through this pipeline, imagine dollar bills shooting down the pipe. A keyword phrase that offers high commerciality is like a wide pipe with lots of dollars flowing through it. You being a clever marketer use the SEO Competition module to tap into that wide pipe. Your campaign now has the potential to generate a large amount of profits. A low commerciality keyword on the other hand is like a narrow pipe that has a just a few dollars floating down it. Sure you’ll make some money by tapping into this small pipe keyword, but you’ll most likely only generate a small amount of profits.

In the past you probably used Google’s Adwords Cost-Per-Click(CPC) to evaluate the value of your keyword. However, if you have a keyword with a CPC of 3.50, but it only draws five searches a day then is CPC really a good measure of the value of that keyword? Probably not.

In the Keyword Research module you select the Adwords Cost-Per-Click (AWCPC) in tandem with Market Samurai’s SEO Value(SEOV) parameter. SEOV is the total value of traffic to a website that is ranked #1 for that keyword phrase in Google. The mathematical formula is SEOV=SEOT x AWCPC. If you wish, you can trim your list more by adding a minimum value to the AWCPC or even to the SEOV filter. Now you can see at a glance the value of each of your keywords.

Can You Compete for These Keywords?

The next phase of analysis is to pick and choose keywords that you can win the Battle of Ranking. Market Samurai’s Golden Rule #3 states that you should only choose keywords that enable you to rank highly. These are words that don’t have a lot of page competition. If you have to compete with hundreds of thousands or even millions of pages, you will spend thousands of dollars or hours creating backlinks. Your domain will have to age too. You want keywords that you can rank relatively quickly and inexpensively.

This is where you filter for SEO Comp (SEOC). SEOC is the total number of web pages globally in the same word order (phrase) that appear in Google’s index. Depending on how competitive the market, Market Samurai recommends putting in 100000 in the SEOC filter. This equates to 100,000 competing pages. If your niche is a less competitive market or if your keyword list is still pretty long, say greater than 50 keywords, try setting the SEOC filter to 30,000.

Now you have a concise list of keyword phrases that are:

* relevant and offer high traffic potential,

* have good commercial value,

* and that you have the potential to the battle for high rankings in Google searches.

If that third point about potentially winning the battle for high ranking bugs you a bit, it should. This is the stage where just about every online marketer ends their analysis. That means they miss a critical step in creating a profitable campaign. Just how tough is your competition? What do you have to do to beat them out of high ranking positions? Now it’s time to turn to Market Samurai’s SEO Competition module.