Until now, SEO strategy has been quite a simple process and while many of the elements that applied before are still relevant now, changes implemented by Google have forced some Internet Marketers to consider the silo structure “themed” approach a lot more seriously. However, there is still a reluctance to embrace siloing, predominantly because until now it has been a tedious, time consuming process.

Creating a silo structure involves creating a one way linking system throughout your website that, in effect, gives your website clearly-defined ‘themes’ in the eyes of the search engines. This in turn increases your websites relevance. As successful marketer, Dan Raine, suggests, the focus of leading search engines is returning the most relevant results to the end user, and the days when targeting specific keywords was enough are over.

The Silo Structure Benefit #1

According to search engine leader, Google, their new ‘Caffeine Algorithm’ has changed the way websites are indexed and crawled. To put it in the simplest of terms, it is now an on-going process rather than a periodic one. This means that websites are index faster and crawled more often.

Implementing a Silo Structure ensures that when your website is crawled, the spider is sent through your site in a very deliberate, systematic way which gives Google a good knowledge of what your site is about and takes account of all of your content and overriding ‘themes’.

The Silo Structure Benefit #2

In their bid to provide end users with the most relevant results, the search engines look for meaning and use ‘synonyms’ and ‘semantics’ to return results that may or may not include the keywords or terms that the user enters. For example, if a user enters ‘Potty Training’, they will not only get results for that exact phrase, they will also get results for ‘Toilet Training’.

According to the Google blog, 70% of searches return results for terms the user did not enter. With a silo structured website, the ‘clearly defined themes’ within your sites pages are will begin to be entered into the database and you will be indexed for other related keyword terms within that theme. In essence, this means that your website will be returned in results for keywords that you have not even targeted.

The Silo Structure Benefit #3

It has always been the aim of website owners that their site is ranked in the ever elusive top 10 for a wide array of keywords. Because the Silo Structure will get your pages indexed for other related keywords, you no longer need to create pages and pages of content targeting particular keywords. While the need for your content to be of a high quality still remains, you will need less content to rank for more keywords. Thereby, you will increase your traffic from the search engines.

The Silo Structure Benefit #4

One of the HUGE benefits of a silo structure and the culmination of all of these other factors is the effect it will have on your page rank. As all of your pages are highly targeted to specific themes, your website will be more and more relevant and more and more important in the eyes of the search engines. As we all know, the higher your page rank the more your website is viewed as an authority in your niche, increasing your traffic and your reputation as a leader in your field.

The Silo Structure Benefit #5

The boost a silo structured website offers in terms of SERPS and authority lessen the need to generate huge numbers of back links to your pages. While back linking is far from redundant and will certainly remain part of your overall SEO strategy for the foreseeable future, the power of back links is minimized and less time needs to be spent on this element of your SEO.

The Silo Structure Benefit #6

As we all know, more traffic means more leads and more sales. More leads, more sales, more income…no more explanation is needed, is it?

While some website owners and Internet Marketers are still loathed to implement siloing, the reality is they will, in time, NEED to move with the times. The landscape of SEO is changing and success will require us all to change with it. Thus far there have been very few automated siloing products and those that have appeared have been largely ineffective. However, this too is changing and with the recent public launch of a great new WordPress Silo Plugin.

The silo structure is undoubtedly the way forward and while some marketers are still claiming they are doing just fine without it, the prediction from the leading SEO consultants is that those website that are not using silo approach will rapidly see their previously high ranking website plummet down the rankings in the not too distant future.

Jay Neaves Author & Experienced SEO Copywriter

The Silo Structure has become the most effective way to do your SEO and the leading Internet Marketers, including Dan Raine are already showing how effective it is. Technology moves at a lightening pace and it is the successful that move with the times while those who are set in their ways, ultimately fall by the way side as their techniques grow more and more out of date.

Click Here To get your TIME SENSITIVE copy of the awesome new Silo Plugin W/Bonuses TODAY!

For More Information on the Silo Structure, visit Click Here

Start Dominating In SERPS, Increasing Your Traffic and Improving Your Page Rank NOW!

Article Source: 6 Reasons Why Silo Structured Websites Are the Future of an SEO Strategy

Empty spaces – what are we living for?
Abandoned places – I guess we know the score..
On and on!
Does anybody know what we are looking for?

Another hero – another mindless crime.
Behind the curtain, in the pantomime.
Hold the line!
Does anybody want to take it anymore?
The Show must go on!
The Show must go on!Yeah!
Inside my heart is breaking,
My make-up may be flaking,
But my smile, still, stays on!

Whatever happens, I’ll leave it all to chance.
Another heartache – another failed romance.
On and on…
Does anybody know what we are living for?
I guess i’m learning
I must be warmer now..
I’ll soon be turning, round the corner now.
Outside the dawn is breaking,
But inside in the dark I’m aching to be free!

The Show must go on!
The Show must go on! Yeah,yeah!
Ooh! Inside my heart is breaking!
My make-up may be flaking…
But my smile, still, stays on!
Yeah! oh oh oh

My soul is painted like the wings of butterflies,
Fairy tales of yesterday, will grow but never die,
I can fly, my friends!

The Show must go on! Yeah!
The Show must go on!
I’ll face it with a grin!
I’m never giving in!
On with the show!

I’ll top the bill!
I’ll overkill!
I have to find the will to carry on!
On with the,
On with the show!

The Show must go on.

What they changed was the way they calculated page rank distribution to outgoing links.

However the main goal of nofollow was to let Google know that a link out of a blog was not to be considered as relevant and should not be counted as such.

The ‘potential’ problem with outgoing links to irrelevant sites is that our blog will be regarded as less focused, it would be a case of Theme Bleeding (*1). The theme loosing relevancy.

With Google’s change of the PR allocation many SEO experts suggested to abandon nofollow altogether, however I think this would cause the undesired effect above.

Still, there is be a better way to resolve the problem of Theme Bleeding (*1). And it would also be effective for any other searchengine that obey the rules in the robots.txt file.

The robots.txt file is a set of rules that tells the search engines what they can index of your site and what they can not.

With robots.txt we can instruct the search engines to skip directories, and that is what we can use for our improved nofollow strategy.

Normally when you write a blogpost and enter a link like <a href = ” http: / / somewhere.com “> the searchengine will follow the link.

To prevent this from happening we will change our link to
<a href = ” redirect/redirect.php?redirect=http : / / somewhere.com “>

The content of redirect.php would be

<?php
header(“location : $GET['redirect']“);
?>

and the contents of our robot.txt would be

User-agent: *
Disallow: /r/

You have now implemented a nofollow strategy that works for all search engines. An open question is does Google assign outgoing page rank different when you use robots.txt rather than when there are no rules in robots.txt. I have no idea. I guess it must be tested.

One benefit of the process could be that you are now cloaking your links to affiliate sites, though the fact that the destination url is in the redirect url, may be enough to give away the game.

And trouble with the whole process is that we need to remember to put in our link in the redirect form rather than in the normal form.

If you are using WordPress as your blogging platform and have a lot of existing posts, with affiliate links, then this process can become very boring.

And since I have a few of these blogs, I wrote a wordpress plugin to do the process automatically.

My requirements to the plugin are:

* Automatically change all external links in the blog to redirected ones
* Cloak the links in the process, so the redirection destination is not shown.
* Make it possible to exclude selected links (to pass outgoing PR to sites of choice)
* Reorganize the internal linking in the blog so all postings in one category are linked together. Increase Theme Density (*1)
* send an email with weekly and monthly click through stats in CSV format, so it can be imported into excell.

I have installed version 1 of my plugin on several of my blogs and will test over the next period how the ranking is improved in the search engines.

Does this have your interest?

I plan to package the plugin up and sell it eventually.

However, to do this I will need time to test it on different blogs, with different themes and layouts.

Unfortunately that takes time but I shall let you know when it is ready.

If you want to know when the plugin will be up for sale enter your name and email below, and I shall let you know.

Name:
Email:

You can read more about Theme Bleeding here.

*1) http://www.seo2020.com/lsi/avoid-theme-bleeding.html

]]> http://www.asbjornriedel.com/internet-marketing/nofollow-or-follow/feed 1 http://www.asbjornriedel.com/unix-administration/passwordless-login-remote-with-ssh http://www.asbjornriedel.com/unix-administration/passwordless-login-remote-with-ssh#comments Tue, 31 Mar 2009 11:47:21 +0000 Asbjorn http://www.asbjornriedel.com/?p=151 ssh-keygen –t rsa Generating public/private rsa key pair. Enter file in which to save the key (/home/user1/.ssh/id_rsa): Enter passphrase (empty for no passphrase): Enter same passphrase again: Your identification has been saved in /home/user1/.ssh/id_rsa. Your public key has been saved in /home/user1/.ssh/id_rsa.pub. The key fingerprint is: 31:a1:c2:d7:a6:9f:27:cd:84:1f:f2:7a:e8:7c:34:80 user1@server1> cd /home/user1/.ssh [...]]]> generate the public keys

user1@server1> ssh-keygen –t rsa

Generating public/private rsa key pair.
Enter file in which to save the key (/home/user1/.ssh/id_rsa):
Enter passphrase (empty for no passphrase):
Enter same passphrase again:
Your identification has been saved in /home/user1/.ssh/id_rsa.
Your public key has been saved in /home/user1/.ssh/id_rsa.pub.
The key fingerprint is:
31:a1:c2:d7:a6:9f:27:cd:84:1f:f2:7a:e8:7c:34:80

user1@server1> cd /home/user1/.ssh
user1@server1> cp id_rsa.pub authorized_keys

Copy the file authorized_keys to server2 and it is now possible to login without password.

user1@server1> cd /home/user1/.ssh
user1@server1> scp authorized_keys server2:/home/user1/.ssh

]]> http://www.asbjornriedel.com/unix-administration/passwordless-login-remote-with-ssh/feed 0 http://www.asbjornriedel.com/internet-marketing/changing-existing-wordpress-blogs-into-silo-structures http://www.asbjornriedel.com/internet-marketing/changing-existing-wordpress-blogs-into-silo-structures#comments Fri, 06 Mar 2009 09:57:09 +0000 Asbjorn http://www.asbjornriedel.com/?p=110 The advantage of a blog is surely that it is easy to add content.

You can optimise the blog a bit, using categories and titles in the url, but the linking inside a standard wordpress blog is, to say the least, a bit chaotic.

The best way would be is postings were linked together on the categories (topics) rather than on the date of publication.

To achieve this I wrote a wordpress silo plugin that will reorganise the linking between the posts dynamically. This means when I add a new post like the present it will automatically be inserted in the row of links for the categories.

So now it is only to see how the search engines will react to this.

]]> http://www.asbjornriedel.com/internet-marketing/changing-existing-wordpress-blogs-into-silo-structures/feed 4 http://www.asbjornriedel.com/clearcase-administration-and-tips/flexlm-license-server-for-clearcase http://www.asbjornriedel.com/clearcase-administration-and-tips/flexlm-license-server-for-clearcase#comments Sat, 17 Jan 2009 16:53:13 +0000 Asbjorn http://www.asbjornriedel.com/?p=140 With more and more users and applications with licenses, the use of a centralized license server is becoming important.

But what happens if the license server goes down.

With FlexLM it is possible to implement a redundant license server solution.

The configuration is as follows: 

1 Master License Server
2 Redundant License Servers
3 Machines in Different locations
Automatic Failover Implemented by FlexLM

 

License Server allocation:

• Master server
• Secondary server
• Quorum server, will never be master

Benefits:

• High Availability
• No single point of failure
• Master Server down, Secondary Server takes over as Master and communicates with Quorum server
• Secondary Server down, Master Server communicates with Quorum server
• Quorum Server down, no change

In case of 2 servers down, Windows users with a valid license will still be able to work.
License is cached for 3 days or until the license servers come back.

The License File is generated on the IBM Rational Site

All floating licenses are added to one file (default)

In case of other products (Non IBM) the product must be added manually to this license file after generation

Copies of the license file must be on all servers (simple scp command to do this)

Automatic startup (Solaris 10)

• smf (Service Management Facility) startup
• All servers start at boot time
• License available when 2 servers started
• Dedicated user for all 3 servers created
• Script for restart of servers from master server

FlexLM service definition in smf is named svc:/network/flexlm:flexlm

Import of the flexlm configuration file

• svccfg import /opt/rational/config/flexlm.xml

 

cat  /opt/rational/config/flexlm.xml
<?xml version=”1.0″?>
<!DOCTYPE service_bundle SYSTEM “/usr/share/lib/xml/dtd/service_bundle.dtd.1″>

<service_bundle type=’manifest’ name=’LNFflexlm:flexlm’>

<service
        name=’network/flexlm’
        type=’service’
        version=’1′>
        <single_instance />

        <instance name=’flexlm’ enabled=’false’>
                <!–
                  Wait for network interfaces to be initialized.
                –>
                <dependency name=’network’
                    grouping=’require_all’
                    restart_on=’error’
                    type=’service’>
                    <service_fmri value=’svc:/milestone/network:default’/>
                </dependency>

                <!–
                  Wait for all local filesystems to be mounted.
                –>
                <dependency name=’filesystem-local’
                    grouping=’require_all’
                    restart_on=’none’
                    type=’service’>
                    <service_fmri
                        value=’svc:/system/filesystem/local:default’/>
                </dependency>

                <exec_method
                        type=’method’
                        name=’start’
                        exec=’/lib/svc/method/flexlm start’
                        timeout_seconds=’60′>
                        <method_context>
                                <method_credential user=’nobody’ group=’noaccess’/>
                        </method_context>
                </exec_method>
                <exec_method
                        type=’method’
                        name=’stop’
                        exec=’/lib/svc/method/flexlm stop’
                        timeout_seconds=’60′>
                        <method_context>
                                <method_credential user=’nobody’ group=’noaccess’/>
                        </method_context>
                </exec_method>
                <exec_method
                        type=’method’
                        name=’refresh’
                        exec=’/lib/svc/method/flexlm refresh’
                        timeout_seconds=’60′>
                        <method_context>
                                <method_credential user=’nobody’ group=’noaccess’/>
                        </method_context>
                </exec_method>
        </instance>

        <stability value=’Evolving’ />

        <template>
                <common_name>
                        <loctext xml:lang=’C'>
                                FLEXlm License Manager
                        </loctext>
                </common_name>
                <documentation>
                        <doc_link name=’flexlm’
                                uri=’file://@CLIENT_BASEDIR@/share/doc/flexlm/’ />
                </documentation>
        </template>
</service>
</service_bundle>

]]> http://www.asbjornriedel.com/clearcase-administration-and-tips/flexlm-license-server-for-clearcase/feed 0 http://www.asbjornriedel.com/internet-marketing/what-can-we-learn-from-the-infomillionaire-launch http://www.asbjornriedel.com/internet-marketing/what-can-we-learn-from-the-infomillionaire-launch#comments Thu, 18 Dec 2008 20:50:03 +0000 Asbjorn http://www.asbjornriedel.com/?p=92 Frank and Trey launched the Infomillionaire course Thursday 18th

They started out with a dry run in the morning (here in Switzerland) and had some errors with the order cart.  Mainly international orders were causing problems so they had a few hours to get that fixed.

But it was really Jason Moffatt that kept the news flowing on his TV show

Screen Shot www.profitmoffatt.tv

And when Franks servers overheated, it was Jason that could keep customers informed and after the infomillionaire had been on sale for 30 minutes, Jason had sold over 100 products with 8 upsells.

Part of the show was Jason playing lil jon – dave chapelle (Yeah!) when he made a sale.

Then Jason started teaching marketing, giving critique on Corey’s magic trick website. Really good.

Jason really knows his stuff and he is looking well after his affiliate sales, I mean the hour or two that Jason have invested this afternoon is probably going to pay his rent for all next year. (114 sales with 11 upsells right now)

]]> http://www.asbjornriedel.com/internet-marketing/what-can-we-learn-from-the-infomillionaire-launch/feed 2 http://www.asbjornriedel.com/private/even-santa-has-an-second-job-christmas-in-zurich http://www.asbjornriedel.com/private/even-santa-has-an-second-job-christmas-in-zurich#comments Wed, 10 Dec 2008 20:09:58 +0000 Asbjorn http://www.asbjornriedel.com/?p=89 I guess if you only have one day where you really have show up for work, it is only resonable to take a part time job the rest of the time.

Christmas Tram, Zurich Switzerland

]]> http://www.asbjornriedel.com/private/even-santa-has-an-second-job-christmas-in-zurich/feed 0 http://www.asbjornriedel.com/private/pictures-from-birthday-in-luxembourg http://www.asbjornriedel.com/private/pictures-from-birthday-in-luxembourg#comments Tue, 09 Dec 2008 11:05:05 +0000 Asbjorn http://www.asbjornriedel.com/?p=80 Working in one country and living in another sometimes upsets the plans.

With my Birthday in the middle of the week and an 400 Km journey in each direction there was no chance of celebrating on the day.

Still, we moved the celebration a couple of days and combined it with a “support the French economy” trip to Metz.

Morning started with cake (only 1 candle)

 

Philip

After an extented brunch we went to Metz where we did some serious shopping.

We also came across just the right chair …

What more can you want?

It turned out the seat was reserved, only the occupant had some ploblems finding parking space
for the rendeer.

Santa Arrived.

In all a very good day.

]]> http://www.asbjornriedel.com/private/pictures-from-birthday-in-luxembourg/feed 0