Market Samurai Keyword Commerciality
Probably the most thrilling moment in keyword research is finding relevant keyword phrases that offer both good commercial value and high traffic potential. Once you’ve worked through relevancy and traffic analysis, you set more filters to produce a list of keyword phrases with decent commercial value. This addresses Golden Rule #4 where you assess the commercial value of your keyword phrases. Here’s how to use Market Samurai’s Keyword Research module to pick money making keyword phrases.
What is Commerciality?
In Market Samurai terms, commerciality is a measure of the potential profitability of a keyword phrase. The analogy they use is that of the ‘big pipeline’ vs. ‘little pipeline.’ Instead of oil or water flowing through this pipeline, imagine dollar bills shooting down the pipe. A keyword phrase that offers high commerciality is like a wide pipe with lots of dollars flowing through it. You being a clever marketer use the SEO Competition module to tap into that wide pipe. Your campaign now has the potential to generate a large amount of profits. A low commerciality keyword on the other hand is like a narrow pipe that has a just a few dollars floating down it. Sure you’ll make some money by tapping into this small pipe keyword, but you’ll most likely only generate a small amount of profits.
In the past you probably used Google’s Adwords Cost-Per-Click(CPC) to evaluate the value of your keyword. However, if you have a keyword with a CPC of 3.50, but it only draws five searches a day then is CPC really a good measure of the value of that keyword? Probably not.
In the Keyword Research module you select the Adwords Cost-Per-Click (AWCPC) in tandem with Market Samurai’s SEO Value(SEOV) parameter. SEOV is the total value of traffic to a website that is ranked #1 for that keyword phrase in Google. The mathematical formula is SEOV=SEOT x AWCPC. If you wish, you can trim your list more by adding a minimum value to the AWCPC or even to the SEOV filter. Now you can see at a glance the value of each of your keywords.
Can You Compete for These Keywords?
The next phase of analysis is to pick and choose keywords that you can win the Battle of Ranking. Market Samurai’s Golden Rule #3 states that you should only choose keywords that enable you to rank highly. These are words that don’t have a lot of page competition. If you have to compete with hundreds of thousands or even millions of pages, you will spend thousands of dollars or hours creating backlinks. Your domain will have to age too. You want keywords that you can rank relatively quickly and inexpensively.
This is where you filter for SEO Comp (SEOC). SEOC is the total number of web pages globally in the same word order (phrase) that appear in Google’s index. Depending on how competitive the market, Market Samurai recommends putting in 100000 in the SEOC filter. This equates to 100,000 competing pages. If your niche is a less competitive market or if your keyword list is still pretty long, say greater than 50 keywords, try setting the SEOC filter to 30,000.
Now you have a concise list of keyword phrases that are:
* relevant and offer high traffic potential,
* have good commercial value,
* and that you have the potential to the battle for high rankings in Google searches.
If that third point about potentially winning the battle for high ranking bugs you a bit, it should. This is the stage where just about every online marketer ends their analysis. That means they miss a critical step in creating a profitable campaign. Just how tough is your competition? What do you have to do to beat them out of high ranking positions? Now it’s time to turn to Market Samurai’s SEO Competition module.