Market Samurai Keyword Research
Niche marketing is touted as being a great way to get started making money online. The problem is that an overwhelming 99% of these websites fail to make any money because they break one or more of the 4 Golden Rules for creating a successful niche campaign. Here’s how you use Market Samurai’s keyword analysis tool to make sure you comply with the first two of the Golden Rules: Only Target Relevant Keywords That Have High Levels of Traffic.
How To Get Ahead of the Competition Using Market Samurai’s Keyword Research Filters?
The first Golden Rule of profitable keyword selection states that you should only target keywords that offer good traffic potential. However, having a thousand keywords isn’t your goal. You want keywords that are relevant and that offer high volumes of traffic. Here’s how to use Market Samurai’s filters to create a great keyword list that meet these objectives.
One of the first things you’ll do is to set up a project for your starter keyword phrase. You also have the option of selecting a language and country besides English. While most of us are only interested in English research, there are products you can market out there that target German, Spanish and French audiences. If you are promoting one of these, then here’s your opportunity to have keyword research focused on a particular language and/or region.
Next you need to create a set of keywords. You can choose to research keywords similar to your starter keyword phrase by selecting the ‘Google Synonym Tool’. If you select ‘Google Search Keywords’ the tool will return long tail keywords. It’s recommended that you reserve that search for a separate collection. Your initial search using the ‘Google Synonym Tool’ parameter can generate literally hundreds of derivative keywords for your list.
Filter Out Low Volumes of Traffic
Now that you have a lot of keywords you need to apply some filtering. How many searches a day sounds good for your campaign: 5, 20, or 100 searches each day? There are experts out there that insist you must pick the keywords with lower volume in order to get a page ranked highly. The thought is that low volume keywords will all have a lot less competition and that you’ll have a good shot at getting a high ranking for that keyword. The concept is once that page is ranked, other pages for high-traffic keywords will follow.
The question you need to ask is, “How much effort do you want to expend for a few visitors each day?” Do you really want to spend your time creating a page with the on-page SEO optimized to the hilt, more hours building backlinks via article marketing, social bookmarking, Hubpages and Squidoo lens in order to get your page ranked highly for 5 visitors each day? You’ll have more chances for generating a sale or adding someone to your list if you get a 100 or more visitors each day.
This is easy to do in the Keyword Research module using the ‘Total Search’ or the ‘SEO Traffic (SEOT)’ filter. The simple definition of SEOT is maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve. Set the SEO Traffic filter to a minimum of 80-100 searches per day. You’ll find this eliminates a lot of keywords that you don’t want to target.
Filter Out Keyword Noise
Have you ever run into odd keyword phrases returned by the Google Adwords search tool? For example, your initial keyword is ‘feline arthritis.’ Google returns a number of keywords including these: ‘arthritis cats’ and ‘cats arthritis.’ The keyword phrase ‘arthritis cats’ is a bit odd and hard to use in a sentence. You can filter out these kinds of oddball returns by using the Phrase-to-Broad(PBR) filter and set it to 15. This will filter out these types of unusual keyword phrases that don’t add value, just noise, to your campaign.
Now you have a great starter list of keyword phrases for your niche campaign. You used the Keyword Research tool filters to assemble a list of keywords that are relevant and have the potential of bringing in lots of visitors to your website, but you aren’t finished. Next you need to evaluate what words offer the most commercial value. That’s Golden Rule #3 and you’ll find out how to use Market Samurai to evaluate commercial value in the next post.